Hi! I'm Zoey Li, A Visual/UX Designer based in New York.
I believe good design should feel clear, human, and quietly honest.
A small smile is a bonus.
Recent Case Studies
UI/UX, Interactive Works
Mental Health / Web Design
Redesign ADHD Therapy website
Optimized the landing page for conversion by simplifying the user journey, removing visual distractions, and strengthening visual hierarchy so visitors can focus on a clear path to booking a session.
High-end Furniture / Web Design
Crossing Space
Designed and developed Crossing Space is a responsive, high-end furniture website, featuring a minimalist, artistic experience with intuitive navigation, integrated search, and seamless performance across devices for effortless browsing of curated premium furniture collections.
Curious Tools by Me
A few little vibe-coded tools.
Made with curiosity.
This is where I follow small ideas and see where they go.
Some turn into playful web tools.
Some become tiny experiments.
Some are just happy accidents.
Think of this as my quiet playground.
Part sketchbook.
Part side quest.
Part “let’s see what happens.”
Early ideas, shared here
URLClip
The app lets users paste a website URL, automatically fetches key metadata, captures a screenshot of the website’s hero section, and displays it as a gallery card. Users can then edit the card info manually.
Early ideas, shared here
IMG2prompt
The app helps users upload or paste a UI design image and upload a GIF or motion reference, then uses AI vision analysis to generate copy-paste-ready prompts for recreating the design and animation in future UI/UX projects.
Early ideas, shared here
Design Hub - A Web App for Creative Assets Organization
Tired of losing track of scattered design files, Design Hub became a quiet, minimal space where every template lives on a clean card with a thumbnail, bilingual titles, and a single click to its Google Drive home.